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Nov 1, 2021

A business is made or slayed along the customer journey.

Think US Airways. Blockbuster. 

When businesses fail, it’s usually due to a lack of empathy with their customers. Automated phone service, long wait times, Draconian return policies. The list goes on and on.

The competitive advantage goes to companies who get it right. 

Think Apple. Wayfair. Trader Joe’s. 

You have to map out the customer’s journey and manage every single touchpoint along the way.  For the salesperson, the customer experience doesn’t end when the deal is signed. The best salespeople keep coming around, maintaining that rapport over time.

In this episode of The Advanced Selling Podcast, Kris Rudeegraap, CEO and Co-founder of Sendoso, shares his tips on enhancing the customer journey through empathy, energy, and generosity.

He explains why account-based marketing (ABM) is like fishing with a spear instead of a fishing net. You won’t want to miss this one. 


Check out the Sendoso platform and lunch is on the guys!