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Jun 20, 2022

Recently, Bill was in a coaching session with another sales trainer, and he was astounded by what he heard. The coach was teaching the group how to persuade the customer to do business with you and ways to manipulate them into getting your way.

These techniques haven't changed since the 60s and '70s. 

In this episode,...


Jun 13, 2022

Let's face it, for the last 10 years or more, we've been in somewhat of a tailwind. All things have been easier than ever to sell. 

But, things might not be so easy in the coming months or years. 

In this episode, Bill and Bryan help you to take inventory of your current skills and challenge you to evaluate what skills...


Jun 6, 2022

Usually “offers” which we define as everything that you will deliver to your customer, are prepared by the marketing department.

But we also have seen marketing departments being lax in this area. So you may have to deconstruct or reconstruct the offer so that it speaks to your customer.

In this episode, we give you...


May 30, 2022

With any sales process, there is a pivot point that happens where you stop talking about their issues, pains, and problems and begin talking about how you can bring value to their circumstance.

That is what we call the “pivot point.”

In this episode, Bill and Bryan give you some ideas on making this pivot seamless...


May 23, 2022

Do you ever catch yourself struggling to find the discipline you need to do the things required to grow your business?

In this episode, Bill and Bryan discuss how to take control of your actions and regain the discipline you need to be successful.

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