Dec 9, 2024

In the final installment of their Ultra High Achievers series, Bill and Bryan explore how top performers communicate.

The guys break down the distinct language patterns that set ultra-successful salespeople apart.

Learn how elite performers use contextual awareness, empathetic language, strategic disagreement, and...

Dec 5, 2024

In this solo series episode, Bill Caskey shares a revealing story about witnessing poor customer service at a store he visited recently, where a salesperson failed to meet a customer at their knowledge level when discussing smartwatch options.

He uses this experience to illustrate a crucial sales lesson: the importance...

Dec 4, 2024

In this solo episode, Bryan and special guest Chelsea Madden dive into the power of intent data and how sales teams can leverage it to craft smarter, more effective strategies. They discuss why intent data is a game-changer for identifying when prospects are actively researching solutions—but with a caveat: it’s not...

Dec 2, 2024

In this second installment of their ultra-high achiever series, Bill and Bryan dive into the concrete actions that set exceptional performers apart from their peers.

The guys explore why some people know what to do but don't take action, the power of rapid execution, and why ultra-high achievers plan in years while...

Nov 27, 2024

In this solo episode, Bryan and special guest Chris Dornfeld dive into the science of effective sales compensation and incentive programs. They explore why most incentive budgets fail to deliver the intended results and how a behavior-focused, data-driven approach can change that. Chris shares insights from his...