Preview Mode Links will not work in preview mode

Nov 1, 2021

A business is made or slayed along the customer journey.

Think US Airways. Blockbuster. 

When businesses fail, it’s usually due to a lack of empathy with their customers. Automated phone service, long wait times, Draconian return policies. The list goes on and on.

The competitive advantage goes to companies who get it...

Oct 25, 2021

You’ve heard the old saying… 

“Giving is better than receiving because giving starts the receiving process.”

But does it work when it comes to sales prospecting?


Studies show the ROI on gifting a prospect is high – and gifting a current client usually ends up in a longer-term relationship, repeat...

Oct 18, 2021

For lack of a better cliché…sales is a rollercoaster. Highs. Lows.
We’ve all been there. Building momentum is key.

We’re usually so concerned with reaching the next peak that we forget to recognize the smaller wins along the way. And the worse culprits are oftentimes our managers

This week, Kris Rudeegraap, CEO...