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May 22, 2024

Please allow Bryan to introduce himself.

In this solo episode, Bryan shares a little bit about his personal and professional life.

You'll hear the backstory of his firm got such an interesting name. He also shares details about the evolution of the Blind Zebra Sales Operating System and explains the difference between a...


May 20, 2024

In this episode, Bill and Bryan discuss what they see as the lost art of asking effective, insightful questions during sales discovery and qualification.

Many salespeople rush through this stage by asking leading questions rather than using open-ended queries to genuinely understand the prospect's situation. 

The guys...


May 16, 2024

In this solo episode, Bill shares a powerful strategy for having more effective and comfortable conversations about pricing, ROI, and the financial implications of your product or service.

He explains why salespeople often struggle with money conversations and avoid bringing up pricing until the last minute. His key...


May 13, 2024

In this episode, Bill and Bryan delve into the importance of self-reflection for salespeople. They share thought-provoking questions that every salesperson should ask themselves to identify their true purpose, uncover limiting beliefs, and unlock their full potential.

From understanding your "why" to recognizing your...


May 9, 2024

In this solo episode, Bill Caskey shares a counterintuitive approach to controlling the sales process more effectively.

He emphasizes the importance of having a clearly defined sales process to guide prospects throughout, but advocates against trying to forcefully control or push prospects through the process.

He...