Feb 1, 2016
Does your marketing department actually help you generate
leads? Veteran sales trainers Bill Caskey and Bryan Neale take on
the challenge of lead generation… whether you have a full marketing
department or none at all.
What do you do when you’re a high-level sales pro without a
Does your marketing department spend most of their time doing
promos and not really generating any actual leads for you?
In today’s episode of The Advanced Selling Podcast, Bill and
Bryan walk you through building your own marketing plan— even if
you DO have a marketing department to support you. They teach you
what it means to “think inbound” and how to establish your own
Voice of a Customer series. If you’ve been frustrated by marketing
support (or lack thereof), be ready to take notes and brush up on
your mad marketing skills.