Nov 29, 2010
Do you use worthless buzzwords and vernacular that means nothing
to prospects? Is it possible that your use of those actually stalls
the sale? It seems like we are so impressed with our own terms and
concepts, that we use them freely. But what if the customer doesn't
understand what you're talking about--and they never tell you that?
Can you make the prospect psychologically NOT OK by your use of
buzzwords? We think the answer is "Yes."
Bill and Bryan address the hazards of buzzwords and how to avoid them.