Nov 4, 2024
In this first episode of a three-part series, Bill and Bryan explore the importance of honest self-assessment in sales performance. They discuss why facing your "brutal facts" - from income reality to process effectiveness - is crucial for growth.
The guys share insights about evaluating lead sources, analyzing revenue...
Oct 17, 2024
In this entertaining episode, Bill Caskey speaks with content
marketing veteran Erik Deckers about the plague of corporate jargon
in today's business world.
Deckers, owner of a content marketing agency and longtime humor
columnist, shares his insights on why phrases like "let's double
click on that" and "value prop"...
Oct 9, 2024
In this solo episode, Bryan talks with empathy consultant Liesel Mertes about the transformative power of empathy in sales. Liesel shares how the loss of her daughter Mercy led her to help companies build empathetic cultures.
They explore how empathy helps salespeople understand their customers beyond the immediate...
Oct 2, 2024
In this solo episode, Bryan is joined by special guest Will Barron to discuss the critical role of a well-defined, systematic sales process. They stress that true sales success comes from mastering fundamentals like booking meetings and communicating value, rather than relying on quick-fix tactics or gimmicks.
Will...
Oct 1, 2024
In this episode, Bryan and Bill continue their conversation about the concept of authenticity in sales and the critical importance of "backstage" work.
They explore how the unseen majority of a salesperson's efforts shapes their public persona and performance. The guys discuss the value of clearly defining an ideal...