Oct 17, 2024
In this entertaining episode, Bill Caskey speaks with content
marketing veteran Erik Deckers about the plague of corporate jargon
in today's business world.
Deckers, owner of a content marketing agency and longtime humor
columnist, shares his insights on why phrases like "let's double
click on that" and "value prop" are undermining clear communication
in business. The conversation explores why professionals fall into
using corporate buzzwords, how it affects their message clarity,
and practical ways to communicate more effectively.
Whether you're guilty of "circling back" or building planes while
flying them, this episode offers a refreshing take on the
importance of straightforward business communication and the power
of writing like you're talking to your mom.
Learn more about Erik and follow his blog at
http://erikdeckers.com. You can also see some of his work at
https://problogservice.com/.
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