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Apr 16, 2012

In this episode, Bill and Bryan are both back from vacation and discuss an interview Bill did with John Jantsch (

John has been doing marketing consulting for a long time and discusses how the sales and marketing games have changed in that time.

We've had John on the show before but he's always a fountain of knowledge when it comes to thinking differently about business success.
John is also author of the book The Referral Engine (

If you'd like to hear the entire interview, go here (

Also mentioned in the podcast:

  1. How To Sell A Premium Product In A Commodity Market - 12 Tips To Command Higher Prices and Fees Teleseminar
  2. Duct Tape Marketing Blog
  3. Referral Engine by John Jantsch