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Jan 31, 2022

In the ASP Insider program and in some of our episodes we have devoted time to the importance of clarifying your message.

But, in this episode, Bill and Bryan get deeper into how you are unique in the market — both as a company or as an individual performer.

We all have our uniquenesses but do we communicate them effectively? The guys give you an exercise on how to determine what makes you unique and special.


The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to to join today!

Do you have a question you want to be answered on the podcast? Email us at and we'll try to answer it on an upcoming episode!

Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game.