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Feb 10, 2020

In this episode, Bill and Bryan deal with the concept of subtexts.

This is the notion that there's always something going on underneath the surface and our ability to work that out might be one of the keys to our success in selling. This goes for our personal habits and attitudes, but it also goes back to prospect behavior and how we find out what the problems are that our prospect has.

The guys also discuss the lessons that we can learn from Kobe Bryant's life as well.

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