Jan 12, 2010
As we begin the new year, one thing we believe we could ALL be
better at is the positioning of ourselves as experts in our
industries. When you go into the sales process as a "salesperson,"
you are in a place of weakness. But when you enter the process as
an "expert" who can bring a wealth of resources and counsel to the
parties involved, you are stronger. Bill and Bryan give you two
tips to get the "expert" ball rolling.