Preview Mode Links will not work in preview mode

Apr 17, 2017

In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale play a clip from Kristin Zhivago, Author of Roadmap to Revenue, who explores the idea of the buyer process map.

She also talks about one of our favorite topics which is intention, and how intention matters and how it's often at odds with the customer's intention.

Learn more about Kristin’s book, Roadmap to Revenue:


Want to have your sales question answered on The Advanced Selling Podcast? Email us at or give us a call 317.575.0057 ext. 10.

Looking for more sales training like this? Visit for access to exclusive listener sales tools and resources.

Be sure to join the Advanced Selling Podcast LinkedIn Group